Print Magic, released in 1988, is a personal publishing program developed by Epyx and released in 1988 for the Apple II and MS-DOS. Positioned as a competitor to Broderbund’s The Print Shop, it allowed users to design and print custom greeting cards, banners, signs, certificates, and more—enhancing home publishing with a Macintosh-style graphical user interface that was ahead of its time. The software offered robust layout tools, scalable high-resolution clip art, and pixel-level precision using a zoom feature for fine adjustments. It supported font imports from popular programs like Fontrix and was compatible with graphics from The Print Shop and Newsroom. Users could draw borders, mix text with graphics, and design polished, personalized documents with ease. Critically praised for its intuitive controls, superior graphics, and flexibility, Print Magic stood out as a powerful yet accessible tool for families, students, and hobbyists looking to elevate their printed creations with professional flair.

By far the best thing about the early era of home printers — especially dot matrix printers — was the idea of continuous paper.  You’d buy a box of paper, but these weren’t individual sheets.  It was a very long ream of paper, in a zig-zag fold, with perforations to let you tear the sheets, and holed strips on the side (also perforated) so that the paper could be easily fed through the printer. Why was this so great?  Because you could print a giant HAPPY BIRTHDAY!! banner as one long banner, without having to tape individual pieces of paper together. Epyx’s Print Magic was one of several utilities in the market to help you do this, but since there are modern tools like Canva, and continuous printing now is mostly relegated to physical print and sign shops, there’s no reason to revive or re-license this title.